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15A

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Idea Napkin

Jaylynn Rivchin ENT3003 October 3, 2019 You I am a 19-year-old college student at the University of Florida. I am majoring in Public Relations at the College of Journalism and Communications and minoring in Innovation at Innovation Academy. I am active in multiple clubs on campus and am certified in software like Microsoft Word, Excel, PowerPoint, Photoshop InDesign and Illustrator. I aspire to make any business that I pursue successful. What are you offering to customers? This would be offered to anyone who has a license and drives. It targets mainly the younger generation since they have not been driving as long as people who are 50 have. Younger generations are more tempted to try and see if they can focus while driving. Why do they care? People will actually buy this product because the amount of injuries and deaths due to distracted driving has increased. It is much more common today to see people distracted while driving. This app will come included with wh...
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20A

Interview 1: Jeffery Futernick Jeffery Futernick was the President of Smith Cartage, Inc., which is a trucking company based out of South Florida. I am filling the domain expert with this individual. I found this individual through my friend; he is her dad and has been a part of this company his whole life as his father founded the company. I conducted an interview with him via FaceTime and he provided me information about how he ensures the safety of his drivers when they do long distance drives. Including this person enhances my ability to exploit an opportunity allows me to gain another perspective on how people drive long distances without being distracted. Interview 2: Marco Martinez Marco Martinez is a former professional motorcycle racer and currently owns a full-service bike shop in South Florida. The slot that I am filling is a market expert, not only does he have experience with vehicles, he knows how they work and advocates against distracted driving. He offers a tr...
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