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20A

Interview 1: Jeffery Futernick Jeffery Futernick was the President of Smith Cartage, Inc., which is a trucking company based out of South Florida. I am filling the domain expert with this individual. I found this individual through my friend; he is her dad and has been a part of this company his whole life as his father founded the company. I conducted an interview with him via FaceTime and he provided me information about how he ensures the safety of his drivers when they do long distance drives. Including this person enhances my ability to exploit an opportunity allows me to gain another perspective on how people drive long distances without being distracted. Interview 2: Marco Martinez Marco Martinez is a former professional motorcycle racer and currently owns a full-service bike shop in South Florida. The slot that I am filling is a market expert, not only does he have experience with vehicles, he knows how they work and advocates against distracted driving. He offers a tr...
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13A- Reading Reflection No. 1

Steve Jobs by W alter Isaacson ·        What surprised you the most? o     Being a part of this generation, everyone either owns or knows what the company Apple is. Steve Jobs is someone that people look up to and are inspired by because of his company and his road to success with it. Personally, I have always been interested in entrepreneurs like Steve Jobs and have done research on him prior to reading this book. While some might say that they were surprised by his decision to drop out of college or how he is invested with other companies, I was most surprised by how he coined the name Apple for the company. Since I have learned about Steve Jobs prior to reading the book, I knew about his story and how his company took off. I never wondered how he named the company until I read it in the book. I thought it was a bit humorous that he named one of the biggest and most successful companies Apple because he visited an apple farm the day he...
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15A

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