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20A

Interview 1: Jeffery Futernick Jeffery Futernick was the President of Smith Cartage, Inc., which is a trucking company based out of South Florida. I am filling the domain expert with this individual. I found this individual through my friend; he is her dad and has been a part of this company his whole life as his father founded the company. I conducted an interview with him via FaceTime and he provided me information about how he ensures the safety of his drivers when they do long distance drives. Including this person enhances my ability to exploit an opportunity allows me to gain another perspective on how people drive long distances without being distracted. Interview 2: Marco Martinez Marco Martinez is a former professional motorcycle racer and currently owns a full-service bike shop in South Florida. The slot that I am filling is a market expert, not only does he have experience with vehicles, he knows how they work and advocates against distracted driving. He offers a tr
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19 A

1)      You. I am a 19-year-old college student at the University of Florida. I am majoring in Public Relations at the College of Journalism and Communications and minoring in Innovation at Innovation Academy. I am active in multiple clubs on campus and am certified in software like Microsoft Word, Excel, PowerPoint, Photoshop InDesign and Illustrator. I aspire to make any business that I pursue successful. 2)  What are you offering to customers?  This would be offered to anyone who has a license and drives. It targets mainly the younger generation since they have not been driving as long as people who are 50 have. Younger generations are more tempted to try and see if they can focus while driving. 3)      Who are you offering it to? I am offering it to those who are eligible to drive. I will first target the older age demographic so they could buy this product for individuals like their kids, nieces, nephews, grandchildren.  4)      Why do they care?  Customers wi
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18A

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Create a Customer Avatar Customers for my product can be any one who is meets the age requirement for driving a vehicle. The avatar that I provided is a college student who has her car at school with her. Her hobbies include volunteering at the local hospital. The car that this avatar drives is a 2015 Jeep Wrangler, she has this car because it is high up from the ground and can endure any sorts of weather. Since she volunteers at the local hospital, she is driving to and from the hospital every day/night, sometimes her volunteer hours end up being very late. The problem with her vehicle is that she has a older model so there is no parking sensors or even a back up camera. She constantly catches herself being very cautious of the road but gets distracted when her phone blows up or important calls come through. She would definitely benefit from this product. The avatar and I are both college students with our cars with us. Not every college student has their car when they are at coll
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15A

Giovanna Bernardo Do you purchase online more or in person? I purchase more online because in Gainesville there’s not that many stores to go to, I usually just buy things from places like Amazon because they have fast shipping. How much would you be willing to spend on this product?          Probably not more than $100, it is for my safety, so I think the price is kind of negotiable. Does the style of the product matter to you?          No, I do not care about the style because it is to ensure my safety. Do you think this product will be useful?          Yes, I think this product will help me stay focused while driving and I will use it often. Jamilee Rivchin Do you purchase online more or in person? I purchase more in person, I think that it is easier to just buy a product right then and there rather than waiting for it. How much would you be willing to spend on this product?          Any amount because it is to ensure my safety. Does the style of the pr
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14A- Halfway Reflection

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1.       What are the behaviors that you have used (or developed) to keep up with the requirements of this course?  a.       Behaviors that I have developed throughout this course are being able to relate and enjoy each of the assignments. This course is structured in a way to break down thought processes and develop ideas. During the course I have noticed that I enjoy having to think out of the box, conduct research, and elaborate on my ideas. I also enjoy reading other’s posts and hearing about ideas. Reading other people’s post show me how different and creative our though processes are. Seeing other people’s creativity encourages and inspires me to improve and think out of the box. 2.       Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this? a.       The transition from high school to college
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13A- Reading Reflection No. 1

Steve Jobs by W alter Isaacson ·        What surprised you the most? o     Being a part of this generation, everyone either owns or knows what the company Apple is. Steve Jobs is someone that people look up to and are inspired by because of his company and his road to success with it. Personally, I have always been interested in entrepreneurs like Steve Jobs and have done research on him prior to reading this book. While some might say that they were surprised by his decision to drop out of college or how he is invested with other companies, I was most surprised by how he coined the name Apple for the company. Since I have learned about Steve Jobs prior to reading the book, I knew about his story and how his company took off. I never wondered how he named the company until I read it in the book. I thought it was a bit humorous that he named one of the biggest and most successful companies Apple because he visited an apple farm the day he founded Apple Computer. ·        What abo
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Idea Napkin

Jaylynn Rivchin ENT3003 October 3, 2019 You I am a 19-year-old college student at the University of Florida. I am majoring in Public Relations at the College of Journalism and Communications and minoring in Innovation at Innovation Academy. I am active in multiple clubs on campus and am certified in software like Microsoft Word, Excel, PowerPoint, Photoshop InDesign and Illustrator. I aspire to make any business that I pursue successful. What are you offering to customers? This would be offered to anyone who has a license and drives. It targets mainly the younger generation since they have not been driving as long as people who are 50 have. Younger generations are more tempted to try and see if they can focus while driving. Why do they care? People will actually buy this product because the amount of injuries and deaths due to distracted driving has increased. It is much more common today to see people distracted while driving. This app will come included with wh
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